P2P marketing techniques are the single most effective way of reaching college students. By utilizing face-to-face marketing you will greatly enhance your college recruiting efforts.
In “How Medical Schools Abroad Can Use College Advertising to Recruit Students: Part 1” I demonstrated the necessity of raising awareness as the first part of your college recruitment strategy. In “How Medical Schools Abroad Can Use College Advertising to Recruit Students: Part 2” I discussed students’ main fears and apprehensions when it comes to attending a medical university abroad and how medical colleges should address these concerns to build credibility among students. In this blog I will explore different ways to connect with students, fostering engagement and fueling interest.
Face-to-face marketing and word of mouth viral marketing will greatly enhance your college recruiting efforts. In a recent Bloomberg Businessweek article, Pro: Consumers Trust Their Friends, Shawn P. O’Connor explains why traditional advertising lacks luster when reaching college students:
While traditional advertising such as TV spots and newspaper ads, as well as digital marketing such as sponsored links on Google, can build brand awareness, they increasingly do not resonate with target audiences. This is especially true among the 18-29 demographic, a group that’s notoriously suspicious of advertising and well aware of the proliferation of fake positive (and negative) reviews.
College students like to think for themselves. They respond well to interactive forms of marketing as it allows them to have an open dialogue with your company. Instead of telling them what to do, you are engaging them in a conversation about your brand; this allows them to form their own conclusions and is a method of college advertising students respect.
P2P marketing techniques are the single most effective way of reaching college students. NAM Youth Marketing offers the following college marketing solutions utilizing P2P marketing approaches:
Utilizing our vast P2P student networks, our Student Brand Ambassadors will deliver your message directly into the hands of students. Peer opinion strongly influences college students’ choices. When a student receives an informational flyer about your university from a peer, this greatly increases the impact of the message.
Our Student Brand Ambassadors can make announcements about your university in targeted classes and clubs on campus, resulting in increased exposure. These announcements can act as a first contact between students and the university, allowing students to associate a face with the school. This makes the message more pertinent and real.
NAM Youth Marketing connects with various department heads and professors on campus. We will send educational posters and pamphlets to relevant faculty members who support our clients’ objectives for the betterment of their students. They will then distribute the material to their pupils. Receiving the material from their professors lends an air of authority to your message.
4. Informational Sessions
Informational sessions provide students with a detailed presentation of your university and its offerings. You can features images of the school’s location and teaching methods, allowing students to visualize the student experience. Holding a Q & A session at the end of the presentation, gives your university a chance to address students questions and concerns. This builds credibility and establishes trust.
Marketing to students requires expertise, innovation, and finesse. Our ambassadors will create a memorable experience for students through authentic engagement. Contact NAM Youth Marketing today to learn more about college marketing solutions.