If your company is looking to expand its reach and attract new customers, college advertising can help you access the youth demographic.
If you have a successful business and are looking to expand your customer base, look no further than the youth market. This is an essential demographic because college students are just starting to develop shopping patterns and brand loyalties. Therefore college advertising is a necessary component when trying to attract new customers.
College students are highly impressionable by their peers, the media, and their parents, making for an easy avenue of expansion and growth. If your brand is well known and reputed among the parents of the youth, then reaching college students just got a little easier. When deciding to go with certain brands—from laundry detergent to vehicular purchases—college students often turn to their parents for advice.
If your company is established and trusted among the youth’s parents, that’s a highly favorable advantage. The next step is making your brand visible by college marketing. College advertising is one way to get your brand in the minds of many students from diverse backgrounds. You can use college street teams to target specific demographics and events on campus, including sporting, artistic, charitable, academic, religious, cultural, and Greek activities. If you want to reach a broader demographic of students and have a more universal appeal, consider college advertising in key locations on campus, including student unions, student dining halls, libraries on campus, cafes, bookstores, and dorm rooms. These are high traffic locations on campus, making it a great way of reaching college students.
To learn more about tapping into this key demographic and ways of advertising on college campuses across the nation, check out NAM Youth Marketing. We can help you with all of your college marketing ideas and specialize in reaching college students. Don’t miss your chance to gain a foothold on this key demographic with on campus ads.