Creating a student appreciation day or event and advertising it on college campuses is a great way to reach college students and create repeat customers.
College students like to be appreciated and when they find a company that respects them, it creates loyalty in the consumer. When a company has a college student appreciation day, it really can attract quite a following among college students. For Example, on Monday nights in Tallahassee Chic-fil-A has college night; all college students with a valid id can receive a free chicken sandwich with the purchase of any other menu item.
This really appeals to college students because it’s a great deal but also because it shows that Chic-fil-A cares about college students. Several college groups—such as college church groups and fraternities and sororities—have weekly get-togethers at Chic-fil-A because of this deal. As you can see a great way to reach college students is by creating a college night or college student discount.
Once you have created your event or discount, it needs to be advertised. The best way to advertise to college students is by advertising on campus. According to Collegebound Network “at public colleges, about 40 percent of full-time students live on campus.”1 Those who do not live on campus attend classes everyday, so the best way to advertise to college students is to advertise where they spend the majority of their time: on campus. This can be done with posters, flyers, door hangers, as well as college street teams. This kind of advertising will reach enough of the student population to start a viral word of mouth marketing strategy.
College students will attend your event or use your discount and then they will tell their friends, who will tell their friends; this creates a large customer turn out and a success in reaching the college market.