‘Camo’ Campaign launched by Sprite

‘Camo’ Campaign launched by Sprite

A new global campaign associated with Sprite creates a visual metaphor for teens to promote expression of “true selves”. Several teen actors were painted in light-gray paint to blend in with gray buildings. The ‘camo’ is shed once teens drink some Sprite.

Global VP of Sprite, Jonathan Mildenhall, had this to say about the campaign: “[It’s] an insightful invitation to teens all over the world to feel comfortable about themselves.”

The campaign will be running on TV worldwide including Facebook and Youtube.

Here’s a link to the video:

https://www.youtube.com/watch?v=t3paXOX2JqE  

Source: http://www.mediapost.com/publications/article/178341/sprite-launches-global-camo-campaign.html?edition=48935

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