A new global campaign associated with Sprite creates a visual metaphor for teens to promote expression of “true selves”. Several teen actors were painted in light-gray paint to blend in with gray buildings. The ‘camo’ is shed once teens drink some Sprite.
Global VP of Sprite, Jonathan Mildenhall, had this to say about the campaign: “[It’s] an insightful invitation to teens all over the world to feel comfortable about themselves.”
The campaign will be running on TV worldwide including Facebook and Youtube.
Here’s a link to the video: