Just because school’s out, doesn’t mean you should neglect the college crowd. In fact, summertime is a great time to get ahead of the competition and ready for back to school.
Summer is a great time to launch a college email marketing campaign. You will be able to reach individuals at key transitional stages in life, such as incoming college students or recent college graduates. Being able to select and send emails to new college students is a great opportunity for brands and companies wanting to reach college students early in their collegiate career. It’s also a great time to capture students’ attention before they buy their back-to-school supplies and dorm room essentials.