Recruitment Marketing

With five campuses worldwide, Hult International Business School is the world’s most international business school. From our offices in Boston, Hult recruits new students from all areas of Canada and the United States to attend Master’s business programs. To manage such a wide geographic target, Hult has relied on the services of NAM to cover important areas where our recruiters are unable to maintain a regular physical presence.

Over the last two years, NAM has provided a fantastic ROI by putting up signage, handing out flyers and collecting data cards on college campuses, each of which have generated quality leads. NAM caters to the school’s need to target globally aware and business-minded students by focusing on international dorms and business school buildings as well as by suggesting marketing copy that will be most appealing to prospective students.

Marc Sorel is a fantastic partner in the effort to attract the best students to pursue a global graduate education. The service he and his team provide is unmatched and, in the fast-paced recruiting environment, Marc has always produced an incredibly quick turnaround on campaigns.

In 2013, Hult looks forward to continuing the partnership with NAM. Specifically, Hult will expand upon a trial campaign that was conducted to promote a recruiting event. As Hult plans many events each year in all major cities in North America, the services provided by NAM will undoubtedly improve RSVP and attendance rates as well as by attract a more diversified crowd that Hult’s efforts alone could not produce.


Lauren Loschiavo - Regional Marketing Manager, North & Latin America

Hult International Business School


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