Portfolio

Vera Bradley College Marketing Case Study

Project Outline

Business Objective:

“Spend $25 and receive a FREE zip ID case – Handbags – luggage – accessories – “Visit individual Vera Bradley Locations Identified on Specific Campus Marketing Literature (Address Supplied). Or Call Local Store(Telephone Number Listed).

Strategy:

Creative Print/Posters-Doorhangers-Newspapers-Hand to Hand to target women on college campuses.

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Target:

  • Increase local store location awareness
  • Drive female students into retail stores
  • Increase brand awareness

Timing:

Back to School Promotion, August to October

NAM Service Protocol:

  • Added Value: – www.CollegeMarketPlace.com
  • Identified School Criteria
  • Assigned School Availability
  • Client Designed/NAM Approved/Printed Media
  • Shipped Materials To NAM Warehouse For Processing/Sorting/Shipping To Agents
  • Utilized 65+ AGENTS For On Campus Distributions
  • Targeted Distribution (Dorms-High Traffic Areas-Targeting women’s sororities on campus).
  • Wave Photo Tracking Verification - Results

 

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