Vera Bradley College Marketing Case Study
“Spend $25 and receive a FREE zip ID case – Handbags – luggage – accessories – “Visit individual Vera Bradley Locations Identified on Specific Campus Marketing Literature (Address Supplied). Or Call Local Store(Telephone Number Listed).
Creative Print/Posters-Doorhangers-Newspapers-Hand to Hand to target women on college campuses.
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- Increase local store location awareness
- Drive female students into retail stores
- Increase brand awareness
Back to School Promotion, August to October
NAM Service Protocol:
- Added Value: – www.CollegeMarketPlace.com
- Identified School Criteria
- Assigned School Availability
- Client Designed/NAM Approved/Printed Media
- Shipped Materials To NAM Warehouse For Processing/Sorting/Shipping To Agents
- Utilized 65+ AGENTS For On Campus Distributions
- Targeted Distribution (Dorms-High Traffic Areas-Targeting women’s sororities on campus).
- Wave Photo Tracking Verification - Results