Publix Clorox College Marketing Case Study
A call-to-action college marketing campaign to promote Clorox Greenworks and Clorox Disinfectant Wipes available at Publix using NAM Youth Marketing’s dorm room advertising and door hanger service.
“Visit Publix and receive a FREE Clorox Disinfecting Wipes 35ct and ALSO RECEIVE $2.00 OFF ANY ONE GREEN WORKS NATURAL CLEANING PRODUCTS."
University of Florida, Florida State, Vanderbilt University, George Tech, University of Alabama-Tuscaloosa, and University of Alabama-Birmingham.
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60,410 Door Hangers - Staggered Distribution.
NAM Service Protocols:
- Identified School Criteria
- Assigned School Availability
- Client Designed/NAM Approved/Printed Media
- Shipped Materials To NAM Warehouse For Processing/Sorting/Shipping To Agents
- Utilized 6 AGENTS For On Campus Distributions
- Targeted Distribution (Dorms and High-Traffic Locations
- Wave Photo Tracking Verification
SUCCESS – ROI exceeded client expectations