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Publix Clorox College Marketing Case Study

Project Outline

Strategy:

A call-to-action college marketing campaign to promote Clorox Greenworks and Clorox Disinfectant Wipes available at Publix using NAM Youth Marketing’s dorm room advertising and door hanger service.

Message:

“Visit Publix and receive a FREE Clorox Disinfecting Wipes 35ct and ALSO RECEIVE $2.00 OFF ANY ONE GREEN WORKS NATURAL CLEANING PRODUCTS."

Market:

University of Florida, Florida State, Vanderbilt University, George Tech, University of Alabama-Tuscaloosa, and University of Alabama-Birmingham.

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Timing:

August-September

Program Elements:

60,410 Door Hangers - Staggered Distribution.

NAM Service Protocols:

  • Identified School Criteria
  • Assigned School Availability
  • Client Designed/NAM Approved/Printed Media
  • Shipped Materials To NAM Warehouse For Processing/Sorting/Shipping To Agents
  • Utilized 6 AGENTS For On Campus Distributions
  • Targeted Distribution (Dorms and High-Traffic Locations
  • Wave Photo Tracking Verification

Program Results:

SUCCESS – ROI exceeded client expectations

 

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