Publix Clorox College Marketing Case Study

Project Outline


A call-to-action college marketing campaign to promote Clorox Greenworks and Clorox Disinfectant Wipes available at Publix using NAM Youth Marketing’s dorm room advertising and door hanger service.


“Visit Publix and receive a FREE Clorox Disinfecting Wipes 35ct and ALSO RECEIVE $2.00 OFF ANY ONE GREEN WORKS NATURAL CLEANING PRODUCTS."


University of Florida, Florida State, Vanderbilt University, George Tech, University of Alabama-Tuscaloosa, and University of Alabama-Birmingham.

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Program Elements:

60,410 Door Hangers - Staggered Distribution.

NAM Service Protocols:

  • Identified School Criteria
  • Assigned School Availability
  • Client Designed/NAM Approved/Printed Media
  • Shipped Materials To NAM Warehouse For Processing/Sorting/Shipping To Agents
  • Utilized 6 AGENTS For On Campus Distributions
  • Targeted Distribution (Dorms and High-Traffic Locations
  • Wave Photo Tracking Verification

Program Results:

SUCCESS – ROI exceeded client expectations



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