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Papa John’s College Marketing Case Study

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Papa John's

Services Provided:

Project Outline

Business Objective:

Promote-create awareness by notifying students of the ongoing promotion. People seemed really excited when they found out they could get pizza at $5.25!

Strategy:

Secure Blue Tooth/WIFI Enabled College Locations, in school. Ability To Reach Over 2 Million Students Daily EXCLUSIVE College Provider (Opportunity to Send Electronic Ads to passerby traffic within 300 feet range within NAMU Zones.)

Market:

University of Washington-Seattle Campus and University of Illinois-Urbana

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Timing:

Fall

NAM Service Protocol:

Our group will be placing Bluetooth or Wi-Fi devices in on campus hotspots that would be promoting varied organizations, companies or services relevant and in demand by the student body as a whole. A message would be sent from the device to the student's Bluetooth or Wi-Fi enabled devices, things like cell-phones, Smart Phones, MP3 players, laptops, etc.

Program Results:

SUCCESS – ROI exceeded client expectations – Exceeded 50%

 

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