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National Guard College Marketing Case Study

Project Outline

Strategy:

Secure Blue Tooth/WIFI Enabled College Locations, in school. Ability To Reach Over 2 Million Students Daily EXCLUSIVE College Provider (Opportunity to Send Electronic Ads to passerby traffic within 300 feet range within NAMU Zones.)

Message:

Turn on your Bluetooth and set Discoverable/Find me to a movie ticket offer and learn more about the National Guard

Market:

University of Washington-Seattle Campus, Ohio State University-Main Campus

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Timing:

Spring

NAM Service Protocol:

Our group will be placing Bluetooth or Wi-Fi devices in on campus hotspots that would be promoting varied organizations, companies or services relevant and in demand by the student body as a whole. A message would be sent from the device to the student's Bluetooth or Wi-Fi enabled devices, things like cell-phones, Smart Phones, MP3 players, laptops, etc.

Program Results:

SUCCESS – ROI exceeded client expectations – Exceeded 50%

 

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