GM College Marketing Case Study


Services Provided:

Project Outline

Business Objective:

To promote GM U on college campuses nationwide, while dispelling misconceptions about GM. The goal was to generate brand awareness among the college demographic and encourage interest in GM vehicles.



To build brand awareness on college campuses by placing 166,739 table tents at 617 colleges for a 30 day period. Each table tent:

  • Contained a call to action encouraging students and recent grads to visit: www.gmcollegediscount.com/tableoffer
  • Dispelled a misconception and stated why the misconception was false
  • Promoted the GM College Discount

Table Tents were distributed in high-traffic locations, including dining halls, cafes, student lounges, student unions, study areas, computer labs, libraries, and other congested areas of campus.


GM College Discount Offer - Get your college discount price and register at www.gmcollegediscount.com/tableoffer


617 colleges nationwide (USA)

Click image for larger view


College students and recent graduates


April 1st-April 30th

Program Results:

Number of table tents distributed: 166,739

Number of days in sponsorship: 30

Number of views: x10

Total estimated impressions: 50,021,700



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