Portfolio

FedEx Kinko’s College Marketing Case Study

Project Outline

Business Objective:

Promote FedEx/Kinkos offers to college students on selected College Campuses. Place high volume of advertising materials on location media.

Strategy:

Creative print/sampling copy offering A Call to Action to visit local FedEx/Kinkos Copy Centers.

  • to Action
  • Student Discount

Market:

New England, Washington, and Chicago

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Timing:

April - May

NAM Service Protocol:

  • Added Value – CollegeMarketPlace.com
  • Identified School Criteria
  • Assigned School Availability
  • Client Designed / NAM Approved / Printed Media
  • Shipped Materials To NAM Warehouse For Processing/Sorting/Shipping To Agents
  • Targeted Distribution, Dorms & High Traffic Areas
  • Wave Photo Tracking Verification

Program Elements:

Let FedEx Kinko’s print and assemble your class work. Upload your document using FedEx Kinkos’s Print Online, select your preferences in just a few clicks and pick up your completed project at any FedEx Kinko’s Office and Print Center.

Program Results:

SUCCESS!
ROI exceeded client expectations!

 

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