Portfolio

Art Institute College Marketing Case Study

Project Outline

Strategy:

Art Institute further education campaign targeting two year colleges. A combination of college media full service marketing consisting of campus postering, media posters, table tents, and kiosk can be a very powerful tool available to advertisers.

NAM implemented campus postering, media posters, table tents, and kiosks over a 3 month period with multiple runs/waves for constant exposure and maintaining. These runs were done through NAM’s Professional Network and Student Marketing groups. By doing this NAM was able to place our client’s message directly to this niche market in their environment were they work,live, and play.

Message:

The goal of The Art Institute is to help create awareness for target specific college promotions and campaigns. The Art Institute came to NAM to help promote their college marketing initiatives in Sacramento-San Bernardino areas. Zero Wasted Ad Dollars is the key to a target specific student marketing program like this.

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Timing:

3 Month Spring Brand Awareness – Followed by Concept Creative Call To Action.

Program Elements:

Postering

8 Campus Visits – (3 Months) 4571 Posters

Printing Specifications:

  • Size: 8.5 X 11
  • Paper: 100 lbs stock
  • Finish: Gloss Text - Aqueous Coating
  • Ink: Web Form & Jet Press ink - from vansonink.com

 

Tabletents

Table Tent Printing Specifications: 7354 units

The sizes for the table tents are 4” x 6” (each side)

  • Paper: 100 lbs stock
  • Finish: Gloss Text - Aqueous Coating
  • Ink: Web Form & Jet Press ink - from vansonink.com

 

Media Posters

6 Campus Visits – (3 Months) 140 Posters

Printing Specifications:

  • Size: 13 X 19
  • Paper: 100 lbs stock
  • Finish: Gloss Text - Aqueous Coating
  • Ink: Web Form & Jet Press ink - from vansonink.com

 

3D Kiosks

Big 4 Lama two sided (18.5" x 60")

Lama-Big 18.5" x 60/75" Open size (16" x 18.5" folded) with 1/C printed foot support.

Ink 4 Color Digital Process or Offset

Stock 24 pt. SBS C/1/S

Finishing: Die cut and Hand assembly Aqueous Coating

Price Includes:

  • Prepress (1 contract color Proof per item)
  • Printing
  • Standard Die for LAMA shape
  • Hand Assembly
  • Poly Bag
  • Bulk pack
  • FOB Plant
  • Turn Time: 10-14 business days from art approval

 

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