College Marketing

New Age Marketing
College & Youth Marketing

NAM is Trusted By

Reaching college students today is all about relevant marketing: speaking to students through other students – word of mouth peer to peer student engagements. Messaging that comes from one trusted source to another in the form of shared links, Social Media Influencers, Facebook messages or Social Media Platforms to build fan base. QR codes on Posters or Cafeteria Tabletents. Reaching students in their dorm rooms with Dorm Hangers. Student Brand Influencer ambassadors that don’t simply pass out samples, but engage with the student about the sample, to deliver and create a call to action. Our mediums make a connection with students, far beyond traditional Fortune 500 in your face advertising, which is simply ignored. We become relevant and important for your brand, and simply rise above the other noise.

 

Reach millions of college age people from thousands of campuses across the United States. Free Quote >

Creating a Concept

The NAM concept is simple. Word of mouth marketing and peer to peer social recommendations are more valuable than ever, especially on college campuses where students are impressionable. Brands big and small now depend heavily on consumers to endorse their products, and influence a wider audience online and in the real world. NAM brings structure, performance tracking, and actionable guidance to today’s stream of social media, in conjunction with proven time tested stand-alone on-campus traditional marketing.

Rather than follow the typical college marketing companies’ plan of brute force guerilla campus advertising (throwing everything against the wall to see what sticks), NAM focuses on student actions and outcomes, which drives measurable results.

Providing for clients the shortest path for success – understanding the target audience, as well as understanding what is relevant, will allow for strategy development and program selection that produces action.

NAM develops an approach that tests your brand’s image on campus, and then explores what the potential returns are.

 

Reach millions of college age people from thousands of campuses across the United States. Free Quote >

Services That Support The Concept

Posters

Marketing with Campus Postering

On Campus Advertising with our college media board posters is an excellent and cost-effective way to reach college students. Media posters that are large and have striking images have proven to be extremely effective at capturing the attention of these consumers.

We can help you maximize the effectiveness of your college marketing campaign by placing media posters in high traffic areas, and other places where students are actually hanging out.

Table Tents

Use Table Tents for effective school marketing. We place these table tents in lunch rooms, study areas, and other areas where students gather around tables.

Table tents are a “can’t miss” method of marketing to college students. When placed in prominent locations, students have no choice but to notice them. An effective solution for On Campus Marketing.

Table tents can be used to promote upcoming college recruitment or recruiting services events, special discount offers, and anything else that you can imagine!

Direct Email Marketing to Students

Email Marketing

NAM offers you the most comprehensive student-direct email, text, and postal mail college database system in the industry to empower your student marketing campaign.

We confirm listings each September, which gives us over five million postal names and over three million Email / SMS names to pass along to you.

Student Brand Ambassadors

Student Brand Ambassadors

Our brand ambassadors are students who work on campus to distribute promotional materials such as flyers, posters, door hangers, and more.

Brand ambassadors also send updates on current marketing campaigns. They will take pictures and communicate results to us daily through phone, text, and e-mail.

Brand ambassadors are an important part of NAM as they contribute to the day to day marketing efforts as well as tracking and ensuring high quality.

Social Media

Social networks are an integral part of college students’ lives. Since students use Facebook and Twitter on a daily basis, shouldn’t your business and brand be using it for student marketing, too?

NAMOOH has the expertise and experience to help you market to college students through social networks, such as Facebook and Twitter. Students use social media to connect to their favorite brands. Your competitors are taking advantage of this media; let NAM help you do the same.

We can help you set up social media profiles for your business and use them to engage college students. We can run social media campaigns to create “buzz” around your brand and products.

Campus Kiosks

On-Campus Marketing with Campus Kiosks

Campus kiosk displays can get your company product or educational program noticed, jumpstarting your college marketing campaign.

They are large, full-color, free-standing advertising panels that are affixed to newsstands and telephones in high traffic areas on campus. Campus kiosks are so large that students can’t help but take notice, a key component of on campus advertising.

The kiosk products are extremely versatile and are the quickest and easiest way to build a promotional presence on campus.

Media Posters

On Campus Advertising with our college media board posters is an excellent and cost-effective way to reach college students. Media posters that are large and have striking images have proven to be extremely effective at capturing the attention of these consumers.

We can help you maximize the effectiveness of your college marketing campaign by placing media posters in high traffic areas and places where students are actually hanging out.

Reach millions of college age people from thousands of campuses across the United States. Free Quote >

What our Customers have to Say

“This letter serves as a professional recommendation for both NAM Youth Marketing, Inc. & SSA Marketing. I first worked with SSA Marketing when I was with Kaplan Educational Centers as the New England Marketing Manager. As you can imagine, it was a very important part of my job to know what was effective marketing for the college market. Having been bombarded by offers from Countless Guide Books, Student Run Publications, School Newspapers, College fairs, etc., I honestly think that NAM & SSA Marketing is one of the few consistently reliable, and cost-effective college marketing devices available. Their cost-effective college mediums allow you to be in the faces of your target audience at each and every College And University Nationally, OVER 1800. Moreover, with NAM& SSA you get expertise from people who have personally been on college campuses for numerous years. Their Experience & Results Prove That! If you are looking for a direct response program on a College Campus, then I Strongly recommend speaking with the associates at NAM Youth Marketing, Inc and SSA.” –

Daniel Wilmer – Account Supervisor

Austin Knight Advertising

Papa John’s Case Study

Business Objective:

Promote & create awareness by notifying students of the ongoing promotion. People seemed really excited when they found out they could get pizza for $5.25!

Strategy:

Secure Blue Tooth/WIFI enabled college locations, in school. Ability to reach over 2 million students daily (Opportunity to send electronic ads to passerby traffic within a 300 foott range of NAMU zones).

Market:

University of Washington-Seattle Campus, and University of Illinois-Urbana

Timing: Fall 09’

NAM Service Protocols:

Our group will be placing Bluetooth or Wi-Fi devices in campus hotspots that would be promoting varied organizations, companies, or services relevant and in demand by the student body as a whole. A message would be sent from the device to the student’s Bluetooth or Wi-Fi enabled devices, things like cell-phones, smart phones, MP3 players, laptops, etc.

Program Results:

SUCCESS – ROI exceeded client expectations – Exceeded 50%

Doritos Case Study

Business Objective:

To increase product relevance among collegiate audiences, and  celebrate the 2008 presidential election, Doritos wanted to execute a marketing program on the day of, and the day prior to Election Day. Sampling over 2 days in 1-2 locations on campus for Doritos brand during election period.

Strategy:

Provide education regarding product: In-market teams to execute buzz-generating campaigns, aimed at students at 21 colleges. The talent:  Doritos, in conjunction with the Election, in targeted areas on campus.

Target:

21 College Campuses, selected by Client, in coordination with Aramark and Sodexo markets.

Timing:

Managers – 144 cases of the Doritos Collisions (Pizza Cravers and Ranch) product were delivered to each account manger via UPS, between 10/28-10/31.

 

Reach millions of college age people from thousands of campuses across the United States. Free Quote >

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