Real People * Real Stories * Real Connections
Orientation Marketing is Rife with Opportunities
Incoming college students are highly susceptible to advertising. These students have new found freedom and eagerly wish to establish themselves. For the first time they’re living on their own. Many have to furnish and set up their apartment, buy school supplies, and navigate in a new environment. They want to explore places to eat and drink, as well as different entertainment venues around campus. They’re highly impressionable and looking for guidance to help them through this transitional phase.
It’s easier to advertise to students who are fresh out of high school, who don’t have many preconceived notions or strong brand loyalties. Reaching college students early in their collegiate career will help establish buying trends. Utilizing college advertising strategies during peak times—such as freshman orientation, dorm room move-in day, and the start of fall classes—will enable your company to connect with incoming students, forming a bond that will continue throughout their collegiate career and beyond.
Foster Loyalty * Gain Lifetime Customers
Orientation is their first exposure to campus and student life, their first real experience as a member of the college community. As they begin their collegiate journey, they will eagerly welcome orientation marketing. Providing these freshmen with friendly tips and suggestions will foster bonds and create loyal customers. Increase brand exposure and gain an edge over the competition by participating in orientation marketing. Advertising to students during this impressionable time, not only expands your clientele, but gains you lifetime customers.
College Marketing INsider Advantage: Our exclusive college advertising network of over 4,000 campuses offers you a wide selection of locations. We will ensure that you achieve maximum exposure at every targeted campus, or even a specific section within. Spot checks, monitoring, and photographic documentation let you know that a successful orientation marketing campaign has been carried out.