Gym Marketing On Campus
Real People * Real Stories * Real Connections
Many students are health conscious and spend a portion of their day at the gym working out. What better way to get your brand’s message in front of them, than at a venue they visit multiple times a week, if not daily. This repeated visual exposure will generate interest among students and encourage potential clients to take action.
Gym marketing is great for brands wanting to target active individuals who care about their fitness and health. There are many products and services that will interest this target demographic and gym marketing is an effective and efficient way for businesses to connect with this audience.
On-campus gyms are heavily trafficked; they open very early and close very late—some are even open 24 hours. They’re one of the busiest places on campus. Students go to the gym to stay in shape, to socialize, and to unwind from a hectic day.
With NAM Youth Marketing, brands can distribute media in gyms on college campuses using our extensive college advertising networks. Gym marketing is ideal for placing advertisements in a crowded space where lots of people come and go.
Many of our student brand ambassadors visit their campus gym on a daily basis. We have student agents who are involved in intramural sports, collegiate sports, or gym classes; these students can access the gym on the ground level and spread the word about your brand and product. These agents have influence over their friends and peers and their messages will carry more weight than print advertising alone.
Consider doing a sampling campaign where you give out product samples as students enter and exit the gym. This is a friendly way for students to experience your product first hand, and is especially effective for food and beverage clients.