Reaching Students and Parents at Home
One of the most underestimated target markets in college marketing is reaching students and parents at home, before they arrive on campus to begin the year. Whether you want to reach the parents of incoming freshman, thus offering opportunities to shop for the essentials of dorm living before they even arrive at campus, or upper classmen, NAM Youth has a wide variety of options for you. Generally speaking, the parents of students have much more spending power than students, making it key to include this type of college marketing.
Through the NAM Youth Marketing database, we can offer your company the most extensive email and direct mail database in the industry. College direct email is a powerful medium in the college market, especially with the rise of Smartphone use among this demographic. Allow us to set the stage for you by getting the ball rolling and ‘planting the seed’ of your message.