College Event Marketing
Real People * Real Stories * Real Connections
College event marketing gives your company the opportunity to interact with students, allowing them to experience your product and participate in your brand’s story. Event marketing takes college marketing to a whole new level. It has the ability to break into the self-absorbed world of the youth, captivating students and leaving worthwhile impressions. It takes fleeting moments and transforms them into lasting memories.
College event marketing is increasingly important due to the growing value of person-to-person marketing by Millennials. College students value connections and through college event marketing your company has the chance to engage with students in meaningful ways. These encounters will naturally lead to word of mouth viral marketing and will likely extend into social media channels as well.
Event marketing is a multi-faceted marketing strategy, ranging in scope and complexity. It can be as simple as handing out promotional samples to passerby and as complex as hosting a concert utilizing QR code advertising and social media marketing. No matter the extent of the campaign, event marketing is a form of advertising college students value; by utilizing it you maximize exposure and foster engagement.
College Marketing INsider Advantage: Our exclusive college advertising network of over 4,000 campuses offers you a wide selection of locations. We will ensure that you achieve maximum exposure at every targeted campus, or even a specific section within. Spot checks, monitoring, and photographic documentation let you know that a successful college marketing campaign has been carried out.