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College sampling stands apart from more traditional forms of college advertising, providing a more dynamic, interactive way of reaching college students. It exposes your product to eager students, who gladly accept free goods and promotional samples. Students are more likely to buy a product if they have had a chance to sample it first; college sampling greatly increases your customer conversion rate. It will introduce your product to thousands of students, increasing awareness and maximizing exposure.
By engaging in college sampling techniques, you are taking initiative—letting your product speak for itself. College students love free stuff and it only takes a little while for the word to spread that a company is giving away free items. Students love to share in their good fortune and will quickly tell their friends; this can lead to social media marketing and viral word of mouth marketing. Both of which, extend your college marketing reach.
College sampling attracts attention and can draw crowds of students to a given location. By offering college students free product samples, you are allowing them to experience your product. They will form positive associations with your brand, as you are giving them something they like for free. As large crowds of students gather to receive your product, their excitement builds; this generates buzz and further heightens their experience.
College Marketing INsider Advantage: Our exclusive college advertising network of over 4,000 campuses offers you a wide selection of locations. We will ensure that you achieve maximum exposure at every targeted campus, or even a specific section within. Spot checks, monitoring, and photographic documentation let you know that a successful college marketing campaign has been carried out.
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